For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic and The New Yorker in debuting a slew of new consumer-facing conferences and festivals—and taking advantage of advertisers' desires to connect with culturally-savvy audiences.
One of the buzziest of these events is New York magazine's annual Vulture Festival, a spin-off of the media company's popular culture blog, which kicks off for the third time this weekend.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in