For marketers, blogging moms have long been a mysterious and massively influential group that can seem difficult to decode. The reason is relatively simple: No two bloggers are alike. Each has specific priorities, interests and goals, making it tough to craft one partnership deal perfect for all parents.
To help brands and agencies better understand today's content-savvy moms and dads, blog and event-hosting network Type-A Parent surveyed 266 bloggers in its community. Here's what came to light: