Ikea, Family Circle Take Food on Tour
Well known for its low-cost home furnishings, Ikea is enjoying newfound popularity as a dining destination with shoppers who like its cheap, kid-friendly cafeteria.
Starting in October, the retailer will take its association with food a step further with free cooking seminars. They’re part of an ad deal cooked up by Meredith’s Family Circle, which is presenting the tour with Food University, a culinary events company. The five-city tour, called Food University Presented by Family Circle, kicks off in Seattle and features chefs demonstrating recipes from the magazine.
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