Hearst Magazines, publisher of Good Housekeeping and Cosmo, today announced plans for the rollout of the recipe-themed Food Network Magazine, which it is publishing in partnership with the Food Network. Targeting food lovers and avid fans of the Food Network, the magazine will draw on the cable network's stars for accessible recipes and tips.
The premiere test issue, as first reported by Mediaweek , will include an array of Food Network talent, including Ina Garten and Paula Deen, as well as Tyler Florence, Guy Fieri and Alton Brown.
The editor in chief is Maile Carpenter, who was wooed away from her gig as executive editor of Every Day With Rachael Ray. A publisher is expected to be named shortly, a spokesperson said.
There will be two test issues and then five subsequent issues planned for 2009. The magazine will make its debut on newsstands on Oct. 14 and a second test is planned for January 2009. Food Network Magazine will launch with June/July 2009 issue and will publish four issues through the year.
The magazine has a total of 160 pages, of which 50 are ad pages. Advertisers include Target, Kodak, Campbell's and Chevy.
The first two issues will have a distribution of 300,000. The circ strategy for 2009 has yet to be determined.