Hearst Sells 'Cycle World'

Motorcycle title goes to Bonnier

Hearst Corp. has completed the sale of Cycle World to Bonnier Corp. Cycle World is a small title for motorcycle buffs that Hearst inherited, along with Elle, Car and Driver, and Road & Track, when it acquired Hachette Filipacchi Media earlier this year.

At the time, there was external speculation that Hearst might also spin off the two auto titles. Instead, the company has signaled that it plans to use them to build out its male-targeted business.

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