Hearst Corp. has completed the sale of Cycle World to Bonnier Corp. Cycle World is a small title for motorcycle buffs that Hearst inherited, along with Elle, Car and Driver, and Road & Track, when it acquired Hachette Filipacchi Media earlier this year.
At the time, there was external speculation that Hearst might also spin off the two auto titles. Instead, the company has signaled that it plans to use them to build out its male-targeted business. With a circulation of 242,341, the monthly Cycle World was unlikely to contribute much to a company that’s focused on mass-reach magazines like Good Housekeeping and Cosmopolitan, however.
At the acquiring company Bonnier, Cycle World will be part of a portfolio of more than 50 other special-interest brands. Cycle World will become part of Bonnier’s Outdoor Group, which is led by group publisher Eric Zinczenko. Bonnier said the title’s current staff would remain in place.