Hearst Names New 'Woman's Day' Editor | Adweek Hearst Names New 'Woman's Day' Editor | Adweek
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Hearst Replaces 'Woman's Day' Editor

Time Inc.'s Susan Spencer to succeed Elizabeth Mayhew
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Hearst Magazines has replaced its editor in chief of Woman's Day, the company announced today. Susan Spencer of Time Inc.’s All You will take over for Elizabeth Mayhew, who “has decided to leave the company,” according to a statement from Hearst, which acquired the magazine along with the rest of Hachette Filipacchi Media last spring.

With Hearst already publishing the larger-circulation women’s service title Good Housekeeping, Woman’s Day's role remains uncertain. Last September, with the title facing an 8 percent drop in ad pages and 1.4 percent circulation decline for the first half of the year, Hearst decided to cut its frequency to 12 from 15 times a year and lower its rate base by 14 percent to 3.25 million, effective this month.

Spencer joined All You as executive editor in September 2007, and since then, has been in charge of the “values-focused” women’s magazine’s health, relationships, consumer and food content, in addition to overseeing the relaunch of allyou.com and its special editions.

Prior to that, Spencer worked as deputy managing editor at Time Inc. Content Solutions, where she helped develop magazines for companies like Pfizer and American Express. She has also held editorial positions at Meredith’s Child magazine and Hearst’s Diversion, both of which are now defunct.

Mayhew was tapped by Hachette as Woman’s Day editor in January 2010 and stayed with the magazine through its ownership change (however, her boss, senior vp and chief brand officer Carlos Lamadrid, didn’t survive the deal). Mayhew had previously been a lifestyle contributor to NBC's Today and editor at House Beautiful and Real Simple.