Yesterday, Hearst released its numbers for paid digital subscriptions on tablets and e-readers, WWD reported. And while its monthly digital circulation is lower than that of rival Condé Nast, it’s actually selling more digital-only subscriptions.
The publisher said that it now has a monthly circulation of 300,000 digital-only titles, which are sold through the Apple iTunes store, Zinio Newsstand, Barnes & Noble’s Nook Book Store, and other platforms. (Hearst sells its digital and print subscriptions separately and doesn’t offer free digital access to print subscribers.)
Meanwhile, a spokeswoman for Condé Nast, which does offer free digital versions of its magazines along with print subscriptions, said that its digital circulation is currently at 500,000 per month. However, less than half of those subscribers—about 225,000 total, fewer than Hearst—pay for digital access only.