Hearst Increases Rate Base for 'HGTV Magazine' | Adweek
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Hearst Increases Rate Base for 'HGTV Magazine'

Lifestyle title proves a hit so far

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Hearst Magazines appears to have a hit on its hands with HGTV Magazine. The magazine launched with a rate base of 450,000, and today Hearst announced that it would hike its rate base to 700,000 with its January/February 2013 issue and again to 800,000 copies with its July 2013 issue.

Hearst green-lit the new title in partnership with HGTV after producing two successful test issues in October 2011 and January 2012. The first one proved so popular that Hearst decided to print a second run of 135,000 copies to meet consumer demand. Three more issues of the magazine are scheduled for release in 2012.

So far, HGTV’s success has been following the trajectory of Hearst’s other TV co-branded title, Food Network Magazine, which was launched in 2009 and has seen its rate base more than triple to 1.4 million copies since.