Hearst Harnesses Web Video
Two Hearst fashion magazines will run Web video series on their sites in a behind-the-scenes approach to Fashion Week coverage.
Marie Claire armed editorial staffers with flip-cameras to create video Fashion Diaries, while trolling the runway and party circuit. Like Marie Claire’s “The Masthead With Marie Claire” online series, which pulls back the curtain on the inner workings of the magazine, the Web diaries aim to raise the profile of the magazine’s staffers.
Harper’s Bazaar, meanwhile, sent videographers out to cover the fashion shows.
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