Hearst Goes Hyperlocal With Helium

Hearst Newspapers will roll out the “social publishing platform” of Helium, a sort of giant freelance marketplace for hyperlocal content, Andover, Mass.-based Helium said Wednesday.

Helium provides a place where local writers can contribute articles on a wide variety of topics. The articles are rated by other writers for quality control, and writers are paid, usually for about $20 to $50 for each piece.

Hearst will use Helium’s freelance Marketplace to identify a stable of community stringers, who are compensated for contributing articles on a variety of topics.

Hearst will also launch Helium’s community debate that allows readers to post articles and comments in a debate format.

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