Hearst Digital Puts Focus on Social, Mobile, E-Commerce
Group VP Grant Whitmore wants to customize sites' content for users
If tablets were the talk of 2011, social media and e-commerce will be at the top of Hearst Digital’s priority list for 2012.
Grant Whitmore, Hearst Magazines' new vice president of digital, is hoping to see at least a 300 percent increase in social activity over the next 12 months. That doesn’t mean just boosting Facebook “likes”; what’s really important is increasing user engagement with its brands like Cosmopolitan and Esquire by driving users to Hearst's sites through social media and getting them to stick around longer.
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