Hachette Signs Mobile Pact With Quattro Wireless | Adweek
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Hachette Signs Mobile Pact With Quattro Wireless

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In a bid to grow its share of mobile advertising, Hachette Filipacchi Media has signed a multi-year deal with Quattro Wireless to handle external ad sales for its mobile phone sites, having switched from mobile ad company Third Screen Media. Under the partnership, mobile publisher and ad network Quattro also will configure content for Hachette