Good Housekeeping Gets Anniversary Makeover | Adweek Good Housekeeping Gets Anniversary Makeover | Adweek
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Good Housekeeping Gets Anniversary Makeover

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Good Housekeeping is digging into its archives as it prepares to mark its 125th year in 2010, and editor Rosemary Ellis hopes the findings will surprise readers who might mistakenly associate the women’s service title with how-to-please-your-man stories.
 
“Because of the name, people pigeonhole this brand more than they should,” she said, recalling a Web story on that very topic that’s been wrongly attributed to Good Housekeeping. “It’s actually progressive in the same way American women are progressive.…In 1923, we were giving advice on how to help [our] daughters become doctors. We were pushing for women to vote.”
 
In addition to reminding readers of GH’s advocacy role in areas from women’s rights to food safety, the title will run archived recipes, covers and fiction from the likes of J.D. Salinger and Pearl Buck in the year ahead.
 
The anniversary content will kick off with the January issue, when the magazine also will execute previously announced plans to increase the trim size by 10 percent; cut the rate base 6.5 percent to 4.3 million; and raise the cover price 40 percent to $3.49.
 
The effort will culminate in a special May anniversary issue that will feature 125 women of note and the winner of a fiction-writing contest judged by author Jodi Picoult.