Glamour Goes International With Britney Spears Covers

Glamour is hoping to cash in on Britney Spears eight times over when it runs her on the cover of its U.S. edition as well as seven overseas spinoffs including those of Russia, Sweden and Greece.
 
It’s rare for a magazine cover shot to run across its international editions simultaneously. Hachette Filipacchi Media’s Elle, another title with a huge overseas presence, twice featured Madonna, another subject with global appeal, in multiple overseas editions at the same time, while Hearst Magazines’ Seventeen has leveraged stars like Christina Aguilera internationally.