Laurence Kirshbaum, Former Time Warner Book Group CEO, to Join Amazon | Adweek Laurence Kirshbaum, Former Time Warner Book Group CEO, to Join Amazon | Adweek
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Former Time Warner Book Group CEO to Join Amazon

He will head a new general interest imprint
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Laurence Kirshbaum, former CEO of Time Warner Book Group, will join Amazon Publishing's New York office as vice president and publisher. Kirshbaum, who will head a new general interest imprint, said that he will publish fiction and nonfiction titles in both print and digital formats. Amazon has recently launched imprints in mystery and romance genres, and is planning to expand its offerings.

Kirshbaum left Time Warner Book Group (now Hachette, after being purchased by Lagardère) in 2005 and launched his own literary agency, LJK Literary, which currently has about 40 clients. He plans to cut ties with LJK and will likely sell it to several employees.

“I was trying to find a way to do some publishing as an agent, and I was talking to various people to learn how an agent could best be a publisher as well,” he said. “In the end, I realized it was cleaner to do this working for a company totally committed to digital publishing and that has the resources and structure to make this successful.”