Hearst Magazines has hired fashion publishing vet Carol Smith, the former Elle publisher who was bounced after a short stint at Condé Nast last year, as it prepares for a tougher battle with Condé for fashion ad dollars.
Smith was named vice president, publisher and chief revenue officer at Harper’s Bazaar, making her one of the first big outside hires at Hearst Magazines since David Carey became president of the company about a year ago. Smith will have the same title that Carey gave all his publishers earlier in the year to reflect their responsibilities for creating multiple revenue streams for their brands.
Smith is closely associated with running the Elle brand for eight years; Elle, ironically, is poised to join the Hearst fold when it completes its pending acquisition of Hachette Filipacchi Media and the rest of France’s Lagardère's overseas titles. Her appointment sends a signal that Hearst is taking a hard look at bolstering Bazaar, which some industry observers have speculated could become overshadowed by the bigger Elle.
Most recently, Smith was at Condé, running its foodie brands, including Bon Appétit. She left after six months after clashing with the Condé Nast culture. She apparently didn't have a problem with Carey, who was still a publishing executive there when she came aboard.
At Bazaar, Smith replaces Valerie Salembier, who was moved to the same role at Town & Country. She succeeds Jim Taylor who's leaving the company. The appointments take effect June 1.