Forbes Media has signed up as the biggest U.S. client to date of an online technology that aims to keep visitors on its sites longer by linking stories to contextually relevant content.
The technology, from Los Angeles-based Lingospot, is available on Forbes.com's Markets and Personal Finance channels. It's set to roll out across all Forbes.com's nine channels and its affiliated sites in the coming weeks.
When a user scrolls over an underlined keyword or phrase in an article, a Lingospot-powered bubble appears that displays related articles, video and definitions of financial terms found at Investopedia, a Forbes Media company. Users also can access related content on Forbes.com's recently launched Business and Finance Blog Network.
"Lingospot allows Forbes.com visitors to discover and easily access content across our affiliated properties and select content partners, which should further enhance their online experience," said Jim Spanfeller, president and CEO of Forbes.com.
Other Lingospot clients are Breitibart, a new publishing aggregator; Pajamas Media; and JapanTimes.com.