Twenty-two years after launching its luxury lifestyle supplement ForbesLife, Forbes Media is revamping the title. The magazine previously was available to subscribers only, but in its newest incarnation, it will be available on newsstands in New York, Los Angeles and Las Vegas (cover price $6.99), and as a digital replica for the iPad, Nook and Kindle.
The magazine was redesigned by Robert Priest, and boasts, according to Forbes, "a new modern look, photo-driven editorial content, first-person storytelling and unprecedented access to the most important people in the world.” Highlights of the new, "personality-driven" issue will include a tour of “bachelor billionaire” Elon Musk’s home, a “ride on a luxurious private train car” with Patrón and Paul Mitchell co-founder John Paul DeJoria and a glimpse into Jay Leno’s $20 million garage.
Although ForbesLife’s table of contents may appear to clash with the current economic climate, things have actually been looking up for high-end magazine titles. According to a number of publishers, while mass-market brands are still reluctant to extend their ad budgets, luxury companies are scurrying to reach the superwealthy who are more than ready to open their wallets again.