RDA Freshens 'Home,’ Despite Downturn
Shelter magazines are still reeling from the economic downturn, yet Reader’s Digest Association is pursuing an aggressive growth strategy for Fresh Home, its year-old title for young do-it-yourselfers.
Lora Gier, the title’s vp and publisher, said RDA was encouraged by reader and advertiser response. The magazine has been averaging 30 ad pages per issue, including business from Walmart and Red Baron pizza. “There was nothing else like it out there,” Gier said. “This is kind of a design-it-yourself [magazine].
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