First Mover: Ruth Reichl

The former Gourmet editor on food bubbles, love, and Gilt Taste, the online shop for foodies

After being editor-in-chief of Gourmet for 10 years, how is editing a website different?

The engine that runs Gilt Taste is a platform. You’re surrounded by these engineers—20-, 30-somethings—they have this amazing energy, they can do anything. It’s a very different kind of energy than I’m used to in editorial. There’s this sense of possibilities and excitement, this being really new, that you don’t have in print.

You’re also involved in e-commerce now.

Your burden is different than it is at a magazine.

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