First Mover: Jane Pratt

She dishes on xoJane.com and her website with teen blogger Tavi Gevinson

Adweek: So, are you still sassy?

Jane Pratt: I don’t think that ever really goes away. Though my grandma, who is 104, keeps hoping I will get past it.

AW: How would you describe your new website, xoJane.com?

JP: It’s very, very personal. I have contributors write about things from a very personal perspective. I do this item revealing a lot of personal things about me.

AW: Like what?

JP: Everything from bikini waxes to these really mean girls the other day that made me cry.

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