Feature: Magazines Rev Up Revenue With Brand Extensions

No one needs reminding that 2009 was a horrible year for print. Overall, the industry was headed to shed nearly a fifth of its ad pages, although some are seeing their pages plummet by as much as 50 percent. And pages are unlikely to return to levels titles enjoyed in the past. To stay afloat, magazines are eagerly seeking new ways of growing revenue outside the traditional ad-based model.

Many of them are making headway in now-familiar ways—through their digital sites and by licensing their names on kitchen and other household products.

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