FAS-FAX: More Steep Circ Losses


The Audit Bureau of Circulations released this morning the spring figures for the six months ending March 31, 2009, showing that the largest metros continue to shed daily and Sunday circulation--now at a record rate.

According to ABC, for 395 newspapers reporting this spring, daily circulation fell 7 percent to 34,439,713 copies, compared with the same March period in 2008. On Sunday, for 557 newspapers, circulation was down 5.3 percent to 42,082,707. These averages do not include 84 newspapers with circulations below 50,000 due to a change in publishing frequency.

The percent comparisons are for the same period ending in March 2008. (All daily averages are for Monday through Friday.)

Daily circulation at The New York Times dropped 3.5 percent to 1,039,031. The Times' Sunday circ was down 1.7 percent to 1,451,233.

The Washington Post lost 1.6 percent of its daily circ to 665,383 and 2.3 percent to 868,965.

USA Today, as reported earlier this month, lost 7.4 percent of its daily circulation to 2,113,725 due to a decline in hotel copies.

Daily circulation at The Wall Street Journal was up a fraction 0.6 percent to 2,082,189, but this was certainly the exception, not the rule.

Daily circulation at The Boston Globe skidded 13.6 percent to 302,638 copies. Sunday decreased 11.2 percent to 466,665.

New York's Daily News was off 14 percent, but rival New York Post lost even more, at minus 20 percent. The Star-Ledger of Newark shed over 16 percent. Newsday, by comparison, lost 3 percent.

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