Family Circle Unseals 'Excellence' Program

In a nod to the iconic Good Housekeeping Seal of Approval, Meredith’s Family Circle has launched an awards program that it hopes will boost sales in a still-unsteady advertising climate.
 
The Family Circle of Excellence program doesn’t conduct rigorous lab testing of the products or offer a guarantee if they don’t perform as advertised, as Hearst’s Good Housekeeping does. The new program is aimed at boosting ad pages, though. The magazine is allowing marketers to buy the rights to use the seal in their own promotional efforts or buy incremental print ads if they want to use the seal in those placements.