Performance Marketing

Fairchild Fashion Media Revives Men's Fashion Title 'M'

Quarterly mag will replace publisher's 'Menswear'

More good news for the 1 percent: Fairchild Fashion Media, the Condé Nast division responsible for publishing Women’s Wear Daily, is relaunching men’s fashion title M as a quarterly magazine beginning this fall. The original M, which launched in 1983, was helmed by Jane Lane and, later, by onetime Adweek editor Clay Felker. M shuttered in 1992, a casualty of the recession at the time.

Now, with upscale titles like W and Departures reporting strong ad sales gains, publishers are showing increasing confidence in the power of affluent consumers.