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Fair Syndication Consortium Adds to Publisher Pool

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More than 1,000 publishers including The New York Times, The Washington Post, and The Dallas Morning News have signed on to participate in the Fair Syndication Consortium, a model built to help publishers receive compensation for their content.

Additionally, AdBrite, an online marketplace to buy and sell advertising, has agreed to work with the consortium to help partners monetize content.

Attributor, which tracks content across the Web, launched the Fair Syndication Consortium in April 2009. The charter members of the alliance include Thomson Reuters, Huffington Post, Politico, and Deutsche Presse-Agentur. The other content providers that have joined the group: The Boston Globe, Community News Holdings, Conde Nast, Gawker, Hearst Newspapers, Lee Enterprises, Magazine Publishers of America, Media News Group, Morris Communications, McClatchy, News Canada, Newsweek, E.W. Scripps, A.H. Belo, and The Oklahoman.

The membership represents more than 50 percent of the top U.S. newspaper publishers the release said.

"The Fair Syndication usage model is an important step forward in creating a thriving and sustainable commercial environment for our news agency and Reuters publishing businesses, as well as our peers in the publishing world," Chris Ahearn, president of media at Thomson Reuters, said in a statement.

The Fair Syndication Consortium strategy is to track sites that swipe and re-use content from the original creators. The Consortium would then contact the site as well as the networks serving ads for compensation.

Said Iggy Fanlo, CEO of AdBrite in a statement: "We see the Fair Syndication Consortium as an opportunity to increase monetization for original content while providing our publishers with an opportunity to leverage premium content of their sites."

Nielsen Business Media