'Esquire' Goes to the Office With Spinoff | Adweek 'Esquire' Goes to the Office With Spinoff | Adweek
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'Esquire' Goes to the Office With Spinoff

October supplement tackles life at work

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At first glance, there seems to be no lack of work-related publications for the modern man. But take away the lists of enormous companies (or their enormously wealthy CEOs) and entrepreneurial fairy tales, and there’s not a lot of pragmatic content. So says Esquire, which is hoping to fill the gap with a new supplement, Esquire, Working.

“There’s no place where our readers spend more time than at work,” said Esquire editor in chief David Granger. “But very few publications actually deal with the realities of work—the nuts and bolts of having a job, excelling at a job and looking good at a job.”

The 56-page spinoff (a one-off, so far), which is packaged with the October issue and distributed on its own to grad schools, covers a lot of those nuts and bolts, from workplace style (whether you’re a top exec at a bank or temping for a creative firm) to networking advice and all-around tips (coffee vs. Adderall for a late night at the office). For the requisite CEO ranking, Esquire picked the 30 “Most inspiring CEOs,” a list that includes Chipotle’s Steve Ells and Under Armour’s Kevin Plank.

The advertisers skew luxury and include three new to the brand: Tissot, Ghurka and Agave Denim. Said Granger: “I guess they’re praying that our readers will be successful enough to afford their stuff.”