Epicurious Rebrands, Launches New App

Putting an emphasis on lifestyle content

A few months into its new business and editorial leadership, Condé Nast's Epicurious is relaunching its iPad and iPhone app under the name Epicurious Recipe & Shopping List. The new version replaces the first app, which launched in 2009 and has had more than 7.5 million downloads from Apple’s App Store.

The new app, which was built internally, includes a more photo-heavy, visual layout, enhanced dietary and food allergy filters, a recipe preview mode and voice activation features (all the better for home chefs to keep their iPad screens free of cooking grease).

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