eMarketer: Newspapers Face Harsh Reality
The outlook for newspaper publishers in the U.S. is grim; their business model is broken and advertisers are bailing, according to eMarketer.
Newspaper ad revenue will decline 16.4 percent in 2008 to $37.9 billion, eMarketer said. By 2012, that figure will slide to $28.4 billion. Revenue in the category is falling more quickly than in any other major medium. Classified advertising is plummeting thanks to craigslist and its brethren.
Circulation for newspapers continues to deteriorate because consumers increasingly go online for news that is timelier and — in many cases – free of charge.
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