Edelman in Control at News Corp.

Public about-face comes three days after hiring of PR firm

News Corp.’s damage control offensive—which has visibly ramped up in the past three days—bears the mark of Edelman, the public relations firm it hired three days ago to mop up its image.

News Corp. has been using Edelman for ad hoc advice since June; it officially hired the firm on Tuesday, July 12.

Up until then, Murdoch and son James, chairman of News Corp's U.K. unit News International, had refused to appear before a parliamentary panel; Thursday, they reversed that stance.

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