Disney to Rebrand FamilyFun

Disney Publishing Worldwide, which has shrunk its magazine properties down to one over the past two years, is rebranding its surviving title FamilyFun to align it with its parent company.

Beginning with its August issue, the magazine will be renamed Disney FamilyFun, continuing an effort in recent years by the entertainment giant to put the Disney name on its various divisions.

Disney also will get a bigger presence in the magazine itself, with the addition of a new section that will tout its deals, projects and programs for families.

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