Digital Music Models Vie for Viability

Competition heats ups among players MOG, Rdio, and Spotify

Hard on the heels of streaming music service Spotify, which only recently arrived stateside, competitors MOG and Rdio announced free versions of their products last week. This kind of competition will benefit users in the short term, but in the long term, they’d do well to listen to Janis Joplin: “Honey, get it while you can.”

The problem is the steep licensing fees that record labels charge the streaming companies for their songs. That’s where subscription fees, or ads, or both, come in.

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