Despite Controversy, Rolling Stone 'Boston Bomber' Issue Is a Hit on Newsstands

Boycott doesn't seem to have hurt sales

Rolling Stone's “Boston Bomber” issue got a rash of bad publicity and retailers like CVS and Stop & Stop pulled it from shelves after a “Boycott Rolling Stone” campaign gained steam on Facebook. But the controversy doesn't seem to have hurt newsstand sales.

Retail sales of the issue jumped 102 percent over average per-issue sales for the past year, according to Magazine Information Network. Figures are based on point of sale data from 1,420 retailers from July 19 to July 29.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in