Fashion bible Vogue is taking the top spot in the closely watched September ad page contest, which is widely seen as a yardstick of the health of the industry.
The Condé Nast book weighed in last year at 658 ad pages; this year, publisher Susan Plagemann added 1 percentage point for a total of 665 total ad pages. That marks four issues in a row of growth and Vogue’s third largest issue ever. (2007 remains the record-breaker with 725 ad pages, followed by 2008 with 674, but both totals included a now-discontinued Fashion Rocks supplement.)
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