Condé Nast Preps Special Interest Pubs
In the rush to digitize its brands for e-reading devices, Condé Nast hasn’t forgotten print: the company announced it’s preparing to roll out up to six special-interest publications in the second half of the year.
The single-topic newsstand title is a profitable model that’s well-trod ground by other publishers, but the approach is new for Condé Nast, which has been putting greater focus on driving revenue from consumers as print ad revenue has softened. With cover prices ranging from $9.99
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