Looking to get more exposure for its online video content, Condé Nast has signed a distribution deal with Hulu, becoming the first magazine company to link up with the free online video service.
Under the pact, Condé Nast will distribute its video on Hulu as well as its distribution partners like AOL, MSN and Yahoo.
Condé Nast’s destination sites Style.com, Epicurious.com and Men.Style.com are part of the deal, as are Wired.com and Vogue.TV. The company, which is sharing revenue with Hulu as part of the agreement, plans to add other digital sites’ content in the future.
Hulu, which started out offering TV shows and movies, has been expanding its offerings to include short videos.