Condé Nast Implements 'Crowd Control'

Condé Nast executives believe the company’s Web sites have a lot more premium value that has yet to be unearthed.

So the company has partnered with the online advertising data firm Lotame to dig deeper into its own digital audiences.

Condé sales executives have recently begun using Lotame’s Crowd Control product to identify specific audience groups that can be packaged for advertisers. According to digital sales vp Josh Stinchcomb, using Crowd Control Condé has isolated 20 distinct audience groups, which its sales teams have recently begun pitching to brands.

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