Condé Nast Entertainment Touts 'Upscale' Appeal at NewFronts
Plans to launch digital video hub this summer
The print media world is buzzing about Condé Nast Entertainment's second NewFronts presentation yesterday afternoon, once again having taken over a swanky event space at 583 Park Avenue. After a run-through of its current and upcoming programming (set to a Top 40 soundtrack that included the Iggy Azalea song “Fancy,” which managed to perfectly encapsulate the presentation’s core message), CNE revealed the big news: a brand-new digital video platform called The Scene.
When it launches this July, The Scene will contain programming from CNE’s more than 100 branded shows as well as curated content from a roster of partners including ABC News, BuzzFeed, Major League Soccer, Variety, Weather Channel Films and Jash.
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