Comag Sticking With Its Wholesalers for Now
In the latest round in the showdown between magazine distributors and their wholesalers, Comag Marketing Group, which distributes magazines for Condé Nast, Hearst Magazines, Wenner Media, OK! and others, said it would continue supplying product to wholesalers Anderson News Co. and Source Interlink Cos.
The wholesalers, which represent an estimated 50 percent of the nation’s retail magazine sales, earlier in January demanded that publishers pony up 7-cent-per-copy delivered, effective Feb. 1.
The fees could pile more than $150 million in annual costs on a magazine industry already hurting from big ad revenue and single-copy sales falloffs.
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