Circ Report: November 30, 2009
Bon Appétit is often described as more recipe-driven and accessible than the more upscale Gourmet, which Condé Nast folded with the November issue.
But the most recent Mediamark Research & Intelligence numbers reveal Bon App has the richest readers in the measured set, with a median household income of $91,849—21.2 percent higher than Gourmet’s HHI of $81,179 (per the spring MRI, when it was last measured).
Food & Wine was a close second with a median HHI of $87,892 and Cooking Light third at $83,314.
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