Circ Report: November 30, 2009

Bon Appétit is often described as more recipe-driven and accessible than the more upscale Gourmet, which Condé Nast folded with the November issue.

But the most recent Mediamark Research & Intelligence numbers reveal Bon App has the richest readers in the measured set, with a median household income of $91,849—21.2 percent higher than Gourmet’s HHI of $81,179 (per the spring MRI, when it was last measured).

Food & Wine was a close second with a median HHI of $87,892 and Cooking Light third at $83,314. Saveur isn’t MRI-measured, but it claims to be prototyped at a median HHI of $104,381. Bon App’s median reader age, at 48.4, is slightly younger than Gourmet’s (50.3). EDWRR has the youngest median age (40.7), followed by Everyday Food (44.2).

For the Circ Report chart, click here.