It’s feast or famine for food magazines, which are experiencing year-over-year gains in subscription sales in some cases and double-digit newsstand sales declines in others.
Some of the magazines would have bigger circulation losses if not for big increases in their verified circulation, the free public-place copies used to drive awareness and readership.
One of the publications, Cooking Light, expanded its verified to spread awareness of its recently redesigned magazine.
The exception was new entry Food Network Magazine, which doesn’t use any verified.
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