Cheap Partnership Subs Efforts on the Rise

As magazine circulations come under greater scrutiny from buyers demanding more accountability from publishers, one area that hasn’t received much attention is partnership deductible subscriptions. Perhaps it’s because they’re not well understood, or because they fall under the seemingly legitimate paid circ. But despite their low profile, partnership programs—whereby a sub is bundled with the purchase of other products or services—are on the rise, which is not necessarily a welcomed trend.

In June 2006, 181 titles participated in these programs, generating 3.3

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