Charity: The New Status Symbol?

Billionaire, the magazine for the super-rich, pledges $1 million to charity

From Bloomberg Pursuits to Du Jour, 2012 has been the year of the 1 percent publication. So how does an upstart set itself apart from this luxury pack? One tactic: take advantage of the fact that giving—not just buying—is the newest status symbol.

Billionaire, a new website and biannual magazine for the super-rich (as opposed to Good, the erstwhile magazine that aimed at young, earnest do-gooders), puts a heavy emphasis on philanthropy. One-third of the content (ranging from taxidermy appreciation to “the pitfalls of inherited wealth”) is about worthy causes, while the company pledged $1 million to charity.

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