The Wall Street Journal is about to get a new look, one that will bring more color to the traditionally staid business paper, and that could help it attract advertisers.
This is one more in a series of changes to the feel of the look and paper since Rupert Murdoch bought it and bulked up its sports, opinion, political, and culture coverage to prepare it to do battle with the New York Times.
The current changes, being made by Tomaso Capuano, creative director at the Journal, are more cosmetic in nature.
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