Celeb Weeklies Taking a Beating
Circulation numbers dropped drastically since 2008
It's no secret that celebrity weeklies have taken a heavy beating in the past few years. According to Women’s Wear Daily, while a weekly circulation of 500,000 copies would have been considered a “disaster” four or five years ago, that number now represents a hit for celeb magazines, with the exception of People. “If someone had told [former US Weekly editor] Janice Min . . . that selling 600,000 copies was a success, she would have said you’re a crazy person,” said a WWD source.
And considering current performances, 600,000 copies would be a reach.
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