Celeb Magazines Down, but Specialty Titles Gain

For years the celebrity weekly held the No. 2 spot behind Cosmopolitan. But a 10.5 percent drop in newsstand sales in the first half of the year, to 1.2 million, caused the Time Inc. title to slip to No. 3 behind Hearst's Cosmo and Bauer's Woman’s World, according to the latest Audit Bureau of Circulations’ magazine figures.

People’s single-copy sales were down less than its competitors, and its annual subscriptions, at a pricey $100, were up 6 percent.