Adweek (incorporating sister publications Brandweek and Mediaweek) got a new look this week with a new website and redesigned magazine, featuring Brooklyn’s burgeoning creative shops on the cover. Readers certainly took notice, crowning the Brooklyn feature this week’s most popular story on Adweek.com. Talent Takes the F Train garnered over 40,000 page views, and more than 1,000 Facebook shares and nearly 300 tweets.
Other top stories from the launch: A story by Adweek's Dylan Byers about NYC's rich and grumpy venture capitalist Fred Wilson sure sparked a conversation, receiving 38 comments on Adweek.com and getting mentions in more than 400 tweets.
Adweek's Noreen O'Leary and James Cooper joined forces to explain how agencies are striving to revitalize the car business—and Detroit. Detroit City Limits has been shared across the Web over 500 times in just a few days.
Aside from her role as media maven, Arianna Huffington is also a sex symbol, argues Adweek columnist Hephzibah Anderson in Huffington Pose. This must-read piece has been shared on the Web more than 400 times.
Adweek's editorial director Michael Wolff rounds out this week’s list of the most popular stories. His column introducing the redesign, dubbed Adweek Regrooves, discusses the transformation of the media world in the past 33 years and how Adweek plans to redefine itself. The column has been shared over 200 times, and has received many comments and e-mails commending Adweek on its relaunch.