Bonnier Reorganizes Food, Travel Titles | Adweek Bonnier Reorganizes Food, Travel Titles | Adweek
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Bonnier Reorganizes Food, Travel Titles

'Saveur' publisher Merri Lee Kingsly let go
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Bonnier Corp. has shaken up its luxury magazine group, letting Saveur publisher Merri Lee Kingsly go in the process.

Saveur will now be part of Bonnier's Florida-based travel magazine group, which includes Islands and Caribbean Travel & Life and is run by group publisher Ernie Renzulli.

“Our research shows food is a major part of the travel decision,” Renzulli said.

Kingsly led Saveur to double-digit growth in ad pages during the recession, and in 2010, Bonnier gave her duties for Garden Design, Ski, Skiing, and Snow with the idea that the combination would help build Bonnier's luxury and lifestyle ad business. Ski was showing promise; its ad pages were up 18.4 percent in the first nine months of this year, according to Publishers Information Bureau.

But while Saveur showed advertising progress and chalked up editorial awards, it’s had an uphill battle against bigger-circulation epicurean magazines like Food & Wine and Bon Appétit. Saveur’s ad pages declined 5.1 percent in the first nine months of the year. Sources also said Kingsley clashed with Bonnier CEO Terry Snow over resources. Snow's known for running a tight ship.

Saveur will remain based in New York. Garden Design and the ski titles have been handed off to other publishers.