Bonnier Acquires Source Interlink's Motorcycle Titles, Sells TransWorld Group

CEO says turmoil is over

Less than a week after divesting itself of Parenting and Babytalk magazines, Bonnier is moving ahead with its new testosterone-fueled game plan. Today, the company announced that it had acquired nine motorcycle titles from Source Interlink Media—Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider—which will become part of the newly formed Bonnier Motorcycle Group. (Bonnier also owns Cycle World, which it acquired from Hearst in 2011.)

On the reverse side of the transaction, Bonnier is also selling seven of its existing active interest titles to Source Interlink: Sound + Vision, TransWorld SNOWboarding, TransWorld Motocross, TransWorld SKATEboarding, TransWorld SURF, TransWorld RIDEbmx and TransWorld Business, whose staffs were informed of the sale this morning.

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