Bonnier Acquires Parenting Title Conceive

Bonnier Corp. is dipping into its war chest again, buying Conceive magazine to add to its parenting titles Parenting and Babytalk.
 
Aimed at aspiring moms, Conceive comes out four times a year and claims a circulation of 200,000. It was founded in 2004 by Kim Hahn, who will stay on as publisher. Bonnier also will bring on Conceive’s staff of 10. In addition to the magazine, the deal includes related fertility books, a radio show and e-newsletters.